David Cox Web Site

Background

David Cox is a well-established and successful lawyer. In 2006 he wanted to find a way to connect with referral sources and present his image to new prospects.

Challenge

As a one-man firm, David Cox needed a solution that was very cost effective. The site also needed to clearly express his brand promise, which is very distinct from a large, corporate law firm.

Solution

We worked with David to determine the best approach. It was decided to create a simple, elegant Web site that gave basic information. Additional follow-up and communication would be done through personal contact. Thus, the initial brand impression of the site was the most important factor. The content served to back-up the brand promise with detail about experience and services.

Results

The site has proved to be a key method of establishing new contacts.