FFAM Web Site

Background

First Financial Asset Management is a successful debt servicer and reseller. In 2005 they started a Web redesign, but it quickly stalled due to various internal and external forces. By 2006, the goal was to quickly get a new site up.

Challenge

Since FFAM’s business is complex, it was important to create a clear design. In addition, the time deadline was firm. The site had to launch in less than one month. Besides these challenges, FFAM had no significant brand expressions in their portfolio. Thus, the site needed to establish a new visual direction for the company.

Solution

Synaxis worked with FFAM’s executive to gather the basic content for the site. Once we had organized it, we wrote all new custom content to present the information from the audience’s point of view. In order to simplify the development process, we anticipated possible problems and kept the visual design easy to implement and easy to update.

Results

The site is consistently complimented. And it has formed the foundation for additional online and offline brand executions. In addition, it generates 2-3 inquiries per week.