Heery Web Site

Background

Heery, an international architect and builder, had evolved well beyond their current Web site. The company had grown considerably and the brand had changed a great deal. Yet, the Web site did not reflect this.

Challenge

While the visual design needed to be refreshed, the content and server-side functionality needed to remain the same. This created an unusual challenge—a site that was a purely visual refresh. The goal was to re-use these pieces but dramatically improve the visual appeal, all the time keeping the Heery brand in sight.

Solution

First, we worked with the developers to understand and plan for how the server-side content management system worked. Then, we reviewed the site, noting the content and information hierarchy. These fixed points served as the fulcrum of the redesign. Within these constraints, we were free to create the visual design.