ImageSoft Marketing Strategy

Background

ImageSoft is a well-established imaging technology company. As they have grown, they have expanded their offerings to include business process consulting and optimization.

Challenge

ImageSoft faced several marketing challenges. As the imaging technology market has matured, many new competitors have entered the market. In additional, because of ImageSoft’s growth, their brand and marketing has become less adequate for communicating with potential clients.

Solution

Synaxis undertook to create a comprehensive marketing strategy for ImageSoft. We were able to develop a prioritized list of marketing tactics based on their marketing goals, their competitive landscape, and their current situation.

Results

ImageSoft has a roadmap to guide their marketing spanding over the next 12-18 months. This allows for flexible budgeting while still working towards their goals.