Sierra Piedmont Web Site

Background

Sierra Piedmont is a regional environmental consulting firm with a long track record of excellent results and top-notch service. By 2006, their brand had changed considerably, but the Web site was 5 years old. As such, it didn’t at all reflect the current state of the company.

Challenge

Our challenge was to create a new Web site from the ground up. No elements were reused from the old site. The only constraint was to make sure that the site reflected the new offline brand and offline materials just created.

Solution

With such a free field of possibilities, we started with a thorough understanding of the audiences of the site. We worked these goals into the business goals of Sierra Piedmont, taking into full account their new brand. The demanding design direction called for a significant amount of new, custom content and new, custom photography. We worked with Sierra Piedmont to establish guidelines for each of these, leading to a very fresh, authentic feeling for the site. In addition, we implemented a content management system to allow for easy updates by personnel at Sierra Piedmont.

Results

The site receives consistent good reviews from employees, customers, and prospects. In addition, the site is responsible for generating on average one new qualified sales lead each week.