StellarX Productions Identity

Background

StellarX Productions, a national production company, was ready for an updated identity after 20 years in business.

Challenge

After 20 years in the production business—including television, film, and marketing—StellarX Productions needed an identity that could match the reputation and brand equity they had built after all this time. The identity not only had to capture the existing brand image, but it also had to leverage the integration of “SX” in the original logo.

Solution

The new identity captures the essence of the brand and is a logical next step from the original mark. The forms, typography, and colors are updated giving the company the modern image it needed.

Results

The final updated identity gives StellarX Productions the appropriate image for their brand. It features a deliberately choreographed monogram that captures the dynamics and sophistication of the company and their work.