The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
HomeService (Analysis and Planning)
Current State Analysis
Current State Analysis serves as a snapshot of how your company's marketing processes and tactics are currently functioning.
In order to move forward efficiently, it is important to understand where you currently are - how things are running, what is working, and what needs to be changed in order to better execute your marketing and sales operations. This includes taking a look at your marketing and sales department's processes and technology, identifying what you are using and whether it is set up properly, mapping your organizational flow, etc. We can also include a review of your existing application documentation.
Current State Analysis is the first part of a gap analysis - discovering "where you are" before addressing "where you want to be." The next step is Future State Visioning.
