The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
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Data Integration
Data integration involves combining data from different sources in order to provide users with a unified system.
In the modern world two things are true: 1) systems need to share data and 2) you can't easily rebuild or replace legacy systems. Often it's easier and more effective to integrate systems than to collapse them into one system. While data integration has often been cumbersome or unreliable, our solution can make the process less so, while producing the same benefits of custom integrations.
Approach
Our approach is to provide a data integration platform rather than create custom integrations. The result is integration which is more transparent, updatable and maintainable.
We can integrate between websites, crm systems, mail systems, and reporting systems. This can include master data management or point-to-point integration.
The goal of integration is to create a seamless flow of data which is readily accessible.
