Dr. Paul Welty to Speak at the 18th Annual UCEA Marketing Seminar

Dr. Paul Welty will be presenting on "Understanding Strategies, Tactics & Measurements" to the 18th Annual UCEA Marketing Seminar in Tampa Florida.

Strategy and tactics are two of the most common terms in the marketing world. Yet, few people really know what they mean. This leads to two problems: the inability to recognize (never mind evaluate, manage, or buy) good strategy or good tactics and the inability to properly connect the two. The result is that strategies are often empty and tactics are often blind. Thus, too often these challenges result in wasted time and money as well as frustration and indecision.
Gain an overview of strategy and tactics and how to understand them. This approach is rooted in a project-focused view that depends on goals. Thinking within this view, learn the features of a good strategy and good tactics while considering a crucial missing and often overlooked element: measurement. This three-fold, interrelated structure will be described so participants can recognize how well their own work fits the appropriate stage. Participants then can make immediate changes to your projects, teams, and plans in order to optimize their marketing operations and marketing results.

http://www.ucea.edu/profdev/seminars/2010marketing/speakers.html