December 2007 Newsletter
Will Your New Brand Destroy Your Company?
If you are considering a rebranding of your company, give careful attention to the potential effects of the rebrand.
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What is Lead Scoring?
When evaluating a lead, consider not only how attractive the client would be, but look closely at the potential to close the sale and the money to be made on the deal.
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News: Synaxis Develops Integrated Marketing Campaign for Rolta International
Synaxis recently completed the first phase of an integrated marketing campaign for Rolta International, the international arm of Rolta India LTD, a provider of specialized IT-based solutions to the geospatial and engineering industries.
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