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July 2007 Newsletter

Strategic Execution in Marketing (Part 2): 4 Ways to Know When You're Doing It Wrong (And How to Fix It)

By correctly understanding the nature of strategic execution, marketing work can be easier and more effective.
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A New Understanding of Authenticity in Branding

Authentic branding is not a strategic exercise. It's the process of helping a company understand what it means to be itself and to know what being itself means to others.
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News: Synaxis Refreshes Ross Consulting Engineers' Web Site

Atlanta marketing and branding firm, Synaxis, announces the launch the Web site for the US branch of Balfour Beatty Capital (BBC). BBC creates world-class public infrastructure through innovative use of public-private partnerships (PPPs).
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Client Spotlight: Sierra Piedmont

Founded in 1996, Sierra Piedmont is a privately owned environmental consulting company headquartered in Woodstock, Georgia
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