June 2008 Newsletter
Should You Give up on Market Research?
We can apply the same "observer effect" of German physicist Werner Heisenberg to our understanding of the questioning that is part of market research.
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Push the Limits on Print
Fewer clients request print as part of their communications strategies, and fewer agencies recommend it. For those times that it makes sense, there are a few ways to make sure that you get the most from your print dollars while supporting the strategy.
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New Technology Director Joins Synaxis
Atlanta branding and marketing firm Synaxis welcomes the newest member of its growing team, Technology Director Michael Sheldon.
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