March 2008 Newsletter
Dissecting the Client-Agency Relationship
The client-agency relationship is like many other types of business-consumer relationships. They can either be viewed as disposable, a very shortsighted view, or they can be seen as long-term, in which case they must be nurtured and cared for.
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Executing Your Communications Strategy: The Rest of the Story
Execution is complex and strategy is typically merely adequate. However, these are not the only reasons that communications strategies fail.
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How to Increase Revenue Using Marketing: White Paper Download
Business-to-business (b2b) companies are an essential component of the economy. Despite this importance, they have not had access to the same level of marketing services as business-to-consumer (b2c) companies.
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Synaxis Launches New Web Site for the Georgia Tech Research Institute
Atlanta marketing and branding firm, Synaxis, is delighted to announce the launch of the Georgia Tech Research Institute (GTRI) Web site.
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