May 2008 Newsletter
Managing brand equity during a merger or acquisition
Last month, we covered the reasons to not forget your company's brand when involved in a corporate merger or acquisition. This month we take a closer look at managing the equity that you have in your brand when involved in a merger or acquisition.
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How integrated should your brand be?
Every company, whether growing or stable, whether organically evolving or actively acquiring other companies, faces the challenge of keeping its brand integrated. But, too much integration can also be a problem.
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Client Spotlight: The Fund for Theological Education
In 1954, The Fund for Theological Education (FTE) was created to address the concerns of leading educators, clergy and philanthropists that the quality of those currently entering the ministry had declined.
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Synaxis Creates a Sales Tools and Lead Generation System for SEEBURGER
Atlanta marketing and branding firm, Synaxis, recently provided a strategic sales tool and lead generation system for SEEBURGER.
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