November 2007 Newsletter
Defining the Consultant-Agency Relationship
Consultants and marketing agencies have unique strengths and perspectives that makes them prime candidates for partnership. At the very basic level, they need each other. Consultant engagements end where marketing engagements begin, with little overlap.
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Branding and Sales: A Perfect Match?
If it's already hard to make sales, increasing the selling pressure will only marginally increase sales. On the other hand, if selling is made easier, then you could increase sales using the same sales force. How is this possible? Branding.
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Client Spotlight: Georgia Tech Research Institute
GTRI is a unique nonprofit research organization embedded within the Georgia Insitute of Technology, one of America's top research universities.
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