Synaxis Creates Site to Help CLC Connect with Fans

Atlanta, GA — September 20, 2007 — Atlanta marketing and branding firm, Synaxis, announces the completion of the I've Got Spirit Web site for Collegiate Licensing Company (CLC). CLC is the nation's leading collegiate trademark licensing and marketing company and works with collegiate institutions to protect, manage, and develop their brands.

CLC needed a new Web site that offered a searchable list of stores selling officially-licensed college and university merchandise. These stores provide the most extensive assortment of school merchandise online.

"CLC's audience is typically collegiate institutions," states Paul Welty, Ph.D., principal of Synaxis. "But, the I've Got Spirit Web site is consumer-focused. We knew that the design structure needed to break out of the traditional CLC look and feel, while still reflecting the CLC brand.

As a solution, Synaxis created a simple, smart design that made the site simultaneously easy-to-use and visually exciting. We prioritized the search area by featuring large, appealing photography and offering multiple ways to find stores.

Please click on this link to visit CLC's I've Got Spirit Web site. http://www.ivegotspirit.com/.

About Synaxis

Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Heery, ImageSoft, InSight Design Interiors, Ross Consulting Engineers, and Sierra Piedmont.