Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

September 2008 Newsletter

Marketing As Therapy

Each piece of communication tells the story of what is best about a company. But it's not only your clients who view your company in this new light. So does everyone who works there.
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Projects Are Not Strategies

It's a common phrase: "strategic project." But what does it mean? All too often, the name is used to imply that a particular project is coincident with the company's overall strategy. But this is exactly the wrong way of thinking.
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Adjectives Can Make You Look Like a Liar

When marketers put meaningless adjectives or adverbs in front of nouns, they are often trying to obscure their own indecision regarding their message. Often it is a case of laziness.
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