Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Synaxis Develops Integrated Marketing Campaign for Rolta International

Atlanta, GA - December 31, 2007 - Synaxis recently completed the first phase of an integrated marketing campaign for Rolta International, the international arm of Rolta India LTD, a provider of specialized IT-based solutions to the geospatial and engineering industries.

The key components of this integrated marketing campaign are:

  • a brand refresh with a new corporate slogan and identity
  • brand guidelines
  • print collateral including custom white paper kits
  • trade show booths for global use
  • email campaign templates
  • sales training
  • intranet

"Using Rolta's recently developed marketing strategy, we were able to steer their brand in a direction that speaks to their leadership and technical expertise," stated Dr. Paul Welty, Founder and Principal of Synaxis. "We worked closely with Rolta's leadership team to come up with marketing tools and brand guidelines that will give them a firm foundation for future growth."

Synaxis will be working closely with Rolta in 2008 on the second phase of the campaign which will include additional marketing collateral, lead tracking, and development of strategic sales solutions for trade shows and other general sales activities.