The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
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Georgia Tech DLPE Selects Synaxis for Branding and Web Initiatives
Atlanta, Georgia -- May 26, 2009 -- Synaxis is partnering with DLPE to conduct extensive qualitative and quantitative customer research, which Synaxis will utilize as part of a new brand strategy and DLPE Web site.
The Georgia Institute of Technology's Distance Learning and Professional Education (DLPE) has selected Atlanta-based marketing and technology firm, Synaxis, to help them better position, brand and market their main offerings—Distance Learning, Professional Education, the Language Institute, and the Georgia Tech Global Learning Center.
The goals for the new marketing approach include analyzing and segmenting the target market and increasing the ability of the web audience to find information, explore development opportunities and enroll. Synaxis will develop a comprehensive plan including research, evaluation, strategy, development and measurement.
"We are excited to work closely with DLPE, their students, and internal stakeholders to craft a strategy that will support their success for many years to come," remarked Paul Welty, PhD, founder and CEO of Synaxis. "Their situation is unique in that they offer credit and non-credit courses in a wide variety of subjects in several settings, from traditional, in-person courses to online. Our goal is to fine-tune their brand, communicate that brand through their site and increase course enrollments and referrals."
Patrice Miles, DLPE's Director of Marketing and Sales added, "Synaxis was selected as they offer a unique combination of capabilities. They are both a strategic thought partner and a firm who works side-by-side with you to execute the strategy. Synaxis is very focused on delivering measurable, sustainable results. We consider them a valuable extension of our team."
The branding and Web projects are underway, with completion of both projects slated for the end of summer 2009.
About DLPE
Georgia Tech’s DLPE offers students innovative short courses, certificate programs, master's degrees and customized training for career advancement and personal enrichment, many taught by Georgia Tech faculty. Professionals visit the DLPE site for training programs, options for career advancement and corporate meetings. Georgia Tech partners with innovative faculty and leading experts to offer applicable technology and industry knowledge and credentials.
To learn more about Georgia Tech’s DLPE, please visit http://www.dlpe.gatech.edu/.
About Synaxis
Synaxis is a national strategic marketing, branding, and technology firm. Paul Welty, Ph.D, founded the company in 2005 to reshape marketing, bridging the gap between traditional consultants and agencies by combining creative communications with business results. Synaxis team members have extensive knowledge of marketing, branding, design and technology, as well as how those disciplines relate to sales, delivery, and operations. Synaxis clients include Atache, Balfour Beatty Capital, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Institute of Technology, Georgia Tech Research Institute, Heery International, Hunter College (CUNY), ImageSoft, InSight Design Interiors, Global Aviation Holdings, the Lilly Endowment, The Collegiate Licensing Company, Rolta International, and TUSC.
Visit Synaxis online at www.synaxisworks.com.
