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  Keystone - Comprehensive Communication Platform
  
  The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
  
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  Macroscope - Marketing and Sales Intelligence Tool
  
  A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.
  
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  Analyzing Sales ROI: What is the Best Method?
  
  The numbers can often be hard to analyze when the intent is to restructure or refocus your efforts. Knowing which metrics matter most to your company will help target your efforts and dollars.
  
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  Don't Be A Holographic Marketer
  
  A hologram is unique because every part of the image contains every piece of image information. That is, if you cut a piece off of the holographic image, you will see the entire image on both pieces. Are you trying to do the same thing with your marketing?
  
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  White Papers & Presentations
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    Enabling Employee Communications: Wikis as the Next Generation Intranet
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    How to Increase Revenue Using Marketing: Optimizing the Value Chain in Business-to-Business Companies
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    Marketing 2.0: Using Web 2.0 tools to promote your organization
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About
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  b2b Marketing
  
  Only through improved technology can a b2b company expect to plan a marketing program, measure marketing effectiveness, and deliver enough leads into the sales process.
  
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  Academic Marketing
  
  Academic marketing deserves the same skill, thinking, and dedication given commercial marketing. Behind this idea is the belief in the universal importance of communication.
  
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News Item

Synaxis and the Collegiate Licensing Company Launch College Chic

Synaxis recently launched a Web site for the Collegiate Licensing Company, called College Chic, that provides social networking opportunities and a fashion resource for women. The site also offers promotional opportunities for collegiate apparel companies.

Highlights of the site include a blog that discusses timely topics throughout the school year, such as sporting events, holiday wear, and top trends. For example, "Look Fashionable for Rivalry Games" links visitors to CLC vendor sites with endless options for cheering on your favorite team while retaining the all important title of "college chic". The Spotlight section highlights top selling clothing items and accessories.

College Chic has something for everyone, whether you are in school and want to connect with like-minded students, need a gift idea for a friend or family member, or want to purchase items to proudly portray your alma mater.

Visit College Chic at www.collegechic.com.

Related

Dr. Paul Welty Speaks at the 18th Annual UCEA Marketing Seminar

Dr. Paul Welty will be presenting on "Understanding Strategies, Tactics & Measurements" to the 18th Annual UCEA Marketing Seminar in Tampa Florida.

Read more about Dr. Paul Welty Speaks at the 18th Annual UCEA Marketing Seminar

Make Your Web Site Your Marketing Hub

Make Your Web Site Your Marketing Hub

In the current business climate, human marketing resources are under threat. They are too hard to manage and too expensive. At the same time, clients and potential clients are demanding more and more interaction with your company.

Read more about Make Your Web Site Your Marketing Hub

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$6 million sales from website
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after site launch

Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.

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