Synaxis Completes Rebranding of Global Aviation Holdings

Atlanta, Georgia -- June 30, 2009 -- Synaxis recently completed the rebranding of Global Aviation Holdings, a Peachtree City-based provider of worldwide commercial global passenger and cargo charter air transportation services.

Global engaged Synaxis late in 2008 for strategic consultation on their renaming, logo design, and rebranding. Synaxis worked closely with Global as they moved from their old name, Global Aero Logistics, and brand. Synaxis has designed and produced brand guidelines for the new Global brand and then translated those into sales collateral, trade show displays, online and offline advertising, and multimedia presentations.

"We were very excited to be able to assist them with their new name, logo, and tagline and then create a variety of sales support materials," stated Paul Welty, Ph.D., founder and CEO of Synaxis. He added, "their business is unique and takes a unique marketing approach, in that it is marketing a typically B2C service to a B2B audience. Synaxis thrives on these unique challenges."

"Synaxis is a great fit for Global," said Ron Menke, Director of Marketing for Global. "They are strategic thinkers who are always looking one step ahead."

Synaxis is currently working on a new print advertising campaign for Global that will launch this summer.

About Global Aviation Holdings

Global Aviation Holdings (Global), through its wholly-owned subsidiaries World Airways and North American Airlines, is the largest commercial provider of charter air transportation for the U.S. Military, and a major provider of worldwide commercial global passenger and cargo air transportation services.

To learn more about Global Aviation Holdings, please visit http://www.glah.com/.

About Synaxis

Synaxis is a national strategic marketing, branding, and technology firm. Paul Welty, Ph.D, founded the company in 2005 to reshape marketing, bridging the gap between traditional consultants and agencies by combining creative communications with business results. Synaxis team members have extensive knowledge of marketing, branding, design and technology, as well as how those disciplines relate to sales, delivery, and operations. Synaxis clients include Atache, Balfour Beatty Capital, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Institute of Technology, Georgia Tech Research Institute, Heery International, Hunter College (CUNY), ImageSoft, InSight Design Interiors, Global Aviation Holdings, the Lilly Endowment, The Collegiate Licensing Company, Rolta International, and TUSC.

Visit Synaxis online at www.synaxisworks.com.