The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
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Synaxis Designs 75th Anniversary Web Site for GTRI
Atlanta, GA -- April 8, 2009 -- Atlanta marketing and branding firm, Synaxis, is pleased to announce the launch of the Georgia Tech Research Institute (GTRI) 75th Anniversary Web site.
GTRI is a prestigious applied research and development organization that solves problems facing government and industry around the globe.
GTRI hired Synaxis to apply the brand strategy to their main Web site that launched just over a year ago. The goal for this anniversary site was to create a highly-interactive site that engages the visitor immediately and still have it maintain the GTRI identity. Synaxis created a sophisticated design built to feature the bountiful amount of historical content supplied by GTRI.
"The juxtaposition between the high-tech nature of the site interactivity and the historical nature of the content was very intentional," states Paul Welty, PhD., CEO of Synaxis. "The idea was to show that GTRI has been around since the 1930s but they are still on the cutting edge of technology today."
To visit GTRI's 75th anniversary Web site, please visit http://www.gtri.gatech.edu/gtri75/.
About Synaxis
Synaxis is an Atlanta-based strategic marketing and branding firm. Synaxis principal, Paul Welty, Ph.D, founded the company to bridge the gap between consultants and agencies, combining strategy with execution. The Synaxis team has extensive knowledge of marketing, design, technology, and their relationship to human interaction. They also have years of experience managing and developing strategic solutions, from intranets and ecommerce sites to brochures and annual reports. Clients include Atache, Balfour Beatty Capital, Dynamic USB, Emory University, Environmental Remediation and Construction, First Financial Asset Management, Georgia Tech Research Institute, Heery, Hunter College, ImageSoft, InSight Design Interiors, Rolta International, Inc., Ross Consulting Engineers, and Sierra Piedmont.
