Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Brand Awareness

Challenge

If your company isn’t known to your prospects, generating sales leads can be very difficult. When you have low brand awareness, your sales and marketing team spends most of its time, budget, and effort just introducing your company to prospects. Such introductions can’t be avoided because they are essential to the early sales process. Without some knowledge of your company, your sales lead might not even let your salesperson continue with the sales process.

Solution

When brand awareness is generated through face-to-face contact between your salesperson and a prospect, it takes a great deal of valuable time of expensive human resources. A far better approach is to ensure that the prospect knows something about your company before the sales call. When this happens, the prospect is already in a positive frame-of-mind and ready to hear more about your products and services.

Synaxis Solution

We can help you build this pre-sales brand awareness. Traditional agencies approach this goal through advertising or public relations. Most of these tactics are old-fashioned. Because they have low return on investment, they require that you have a large budget to reach your audience.

At Synaxis, we use an integrated approach to brand awareness rather than any particular tactic. We have found that small, targeted campaigns, when well integrated, yield the best results for the lowest investment. What’s more, our b2b and academic focus allows us to bypass traditional, expensive tactics for targeted, high-value investments.

Benefits

At Synaxis, we include measurement and ROI planning with every campaign. We map every campaign onto your company’s value chain. This proprietary approach allows us to carefully select and “program” campaigns that are likely to have the best results. And, it pre-plans the ROI for every undertaking.

When brand awareness is approached from this perspective, and when investments are carefully planned and weighed against targeted outcomes, your company achieves the best brand awareness for the lowest cost.

Approach

Our integrated approach to brand awareness is multi-media and medium-agnostic. We don’t presuppose what tools are going to work best for your organization and for your needs and goals. Instead, we look at these needs and goals first. Then, we assess your current condition. Based on the differences between your goals and your present state, we create a gap analysis. This analysis is translated into a strategic vision and a prioritized project list. The projects are prioritized based on ease of implementation and likelihood of meeting the goals. Once a final set of projects is selected to execute, we develop measurable targets and implement tracking tools, if required. This way, when we finally start executing the tactical projects, we have clearly defined goals and easy-to-use measurement tools. These tools let us assess the project during execution and make any changes required. In addition, they allow for an intelligent de-briefing and planning for additional phases of execution.

Services

  • Brand strategy
  • Brand assessment
  • Identity development
  • Acquisition branding strategy
  • Branding campaign
  • Public relations campaign

For more information, or to discuss your needs, just contact us.