Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Demand Generation

Challenge

More and more, marketing is being called on to generate leads for sales. And since this is a new, evolving mandate, getting qualified leads for your sales team is a constant challenge. The old habits of simply gathering names at trade shows is no longer effective. Newer techniques are called for, but it’s not always clear what to do.

Solution

For marketing to generate qualified leads, marketing needs to create compelling content and make it available to the market. This content must appeal to the needs of the audience. These might include immediate buying needs or just information gathering. Often, this content centers on your company, providing prospects with information about you, your methodology, your products, and so on. But more often, this kind of content is primarily educational, serving a prospect’s pre-sales research.

Content is traditionally used to support only the sales process. More than ever, prospects need information before the sales process. Thus, making the content more available to the audience is required. Since no salesperson is involved, it falls on marketing to develop channels to distribute content to prospects as they need it. In the past, advertising served this function. But traditional advertising is expensive and difficult to measure. Since nearly all buyers use search engines to support their research, online channels offer new opportunities to generate demand.

Synaxis Solution

At Synaxis, we target your prospects with multi-media content. Moreover, we ensure that the content itself is produced in a clear, easy-to-use format that is attractive and on-brand. When content is presented this way, we can help you attract the most leads. We can also help ensure that the attracted prospects are well-qualified and can be developed into full-fledged leads.

Benefits

When marketing generates demand with this kind of attention to creating educational content for your prospects, your sales team gets more leads that are better qualified.

Approach

Our integrated approach to demand generation focuses on your audience. First, we identify them and learn about their needs and goals. Sometimes, when little reliable information is available, this requires market research to get an accurate understanding. There are many methods for gathering this kind of research based on the time and investment allowed. Regardless of the method, learning about the reality of the situation is important to achieving good results.

Based on this understanding, we map these needs to your sales pipeline (if you don’t have a pipeline, we’ll help you create one). This creates a sales roadmap for moving prospects to leads. This roadmap shows the kinds of content your prospects are interested in and thus will need to be attracted to your company.

Then, we work with you to publicize the content so that the right people are aware of it. This publicizing can take many forms depending on your needs and the value-based calculations we perform. The tactics used can range from pay-per-click campaigns, to public relations, to online advertising. Whatever the particular tactics used, we plan systems to track and measure the performance of each channel and campaign. This allows us to evaluate effectiveness and ROI and to make changes to the program if an area is underperforming.

Services

  • Advertising
  • Content strategy
  • Content development
  • Marketing automation
  • Sales and marketing alignment
  • Brand campaign
  • Sales pipeline strategy
  • Public relations campaign
  • Tracking and measurement strategy
  • Metrics and dashboards

For more information, or to discuss your needs, just contact us.