Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Marketing Assessment Services

Challenge

Today's marketers are faced with the mandate to immediately improve the performance and results of their departments. Many leaders rush into tactical projects in response to this pressure. While this demonstrates immediate activity, it can often lead to overspending, delays, and even a decrease in marketing results. Before engaging in new projects, it’s smart to analyze the current situation and craft a plan for the future.

Solution

Traditional marketing agencies can offer basic evaluations of communications tools in which they specialize. Unsurprisingly, their recommendations usually suggest improving these tools. While this approach is effective in enhancing certain kinds of execution, it misses the overall strategy. When considering new marketing approaches, it is almost never the right choice simply to re-execute current materials. This can give some benefit, but the best opportunities will be missed.

Synaxis Solution

Synaxis offers comprehensive assessments. Rather than evaluating only the execution of individual pieces, we look at them with respect to the entire system. This comprehensive assessment also offers the opportunity to evaluate the effectiveness of the entire marketing operation. When seen this way, we can provide recommendations about new strategies and tactics, instead of just repeating previous work.

An additional benefit is having this assessment and strategy performed by an outside agency. Such third-party evaluations are often effective for presenting new approaches to company leadership, offering well-documented and well-reasoned plans independent of influence.

Benefits

When evaluated holistically, it’s possible to provide quantum improvements in marketing performance rather than just incremental changes. Such an assessment and planning re-thinks the challenge from the beginning and thus offers new and different tactics.

Approach

To begin, we listen to you regarding your marketing needs and goals. We also learn about your current marketing organization. This includes surveying your tools, materials, and processes and tracking. Then, we work out a vision with you for the future state of your marketing. Based on this vision, we create a comprehensive plan to move your organization from the current state to the desired goals.

Armed with this overall plan, first we help prioritize tactical projects. Each piece of work is analyzed and ranked by its likelihood to produce results as well as its ease of implementation. Then, we work with you to execute the changes required. This includes constant monitoring of key metrics to assess how well the rollout is unfolding. If additional changes are needed, we can help make the appropriate adjustments. Once the plan is fully implemented, we can provide periodic evaluations to ensure that your program is maintaining its effectiveness.

For more about how we see the role of marketing within the enterprise, see our white paper, “How to Increase Revenue Using Marketing: Optimizing the Value Chain in Business-to-Business Companies”.

Services

  • Communications assessment
  • Channel assessment
  • Branding assessment
  • Marketing assessment
  • Technology assessment
  • Measurement assessment
  • Strategic planning
  • Prioritized project planning

For more information, or to discuss your needs, just contact us.