Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Marketing Operations

Challenge

Today's marketing department must be a highly effective team of professionals with the latest tools and processes. While you can hire an agency to support certain functions, this is not a long-term solution for most companies because of the cost. Yet insourcing your marketing is not easy. Unless you have extensive experience, setting up a marketing department, or improving your current one, can be a major challenge.

Solution

Most agencies help you with your internal marketing by providing templates or other design tools or assets that you might need. Perhaps they even set up a photo archive. These sorts of design-focused services are useful, and do help. But they presuppose that your personnel and processes are already fully optimized. In other words, they assume you already have an agency-level marketing team at your company. If you do, then this works fine. But if you don’t, this sort of solution can be frustrating, creating more work than it saves.

Synaxis Solution

In addition to providing simple assets, we can help you set up or optimize your entire department. Depending on your particular needs, we work with you to hire and train personnel, from designers to copywriters to project managers. We also provide methodology for performing marketing projects. If you don’t have the proper equipment, we can specify, buy, and set up computers, printers, networks, storage, and so on. We can even provide executive coaching for your marketing team leaders in how to best work with members of the larger organization. Only when all of these areas are working together will your internal marketing department be fully functional.

Benefits

With a comprehensive marketing operations solution, you can insource much of your marketing work. This can save money and increase responsiveness for most kinds of marketing work.

Approach

To begin, we listen to you about your marketing insourcing needs. We also learn about your overall marketing goals and your current marketing organization. This includes surveying your current tools, materials, and processes. Then, we work out a vision with you for the future state of your marketing operations. Based on this vision, we create a plan to move your organization from the current state to the desired goals. This plan identifies specific needs in personnel, equipment, methodology, and training. It also maps the schedule and phases of rollout for the department.

Following this plan, we work with you to execute the changes required. This includes tactical projects that achieve pre-identified outcomes. At the same time, we perform constant monitoring of key metrics to assess how well the rollout is unfolding. If additional changes are needed, we can help make the appropriate adjustments. Once the department is fully operational, we can provide periodic evaluations to ensure that your department is maintaining its effectiveness.

Services

  • Marketing operations assessment
  • Business case development
  • Requirements
  • Future state visioning
  • Gap analysis
  • Recruiting and hiring
  • Training
  • Equipment installation and setup
  • Software installation and setup
  • Operations manual development
  • Metrics
  • Dashboards

For more information, or to discuss your needs, just contact us.