Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Sales Tools and Support

Challenge

In today’s sales environment, prospects are more demanding. They expect a great deal of information about your products and services, and they require your materials to be professional and informative. And they expect you to provide information to them in the formats that are most convenient. Not only does your sales toolkit communicate about your products and services, they communicate indirectly about your company. This means that your sales materials, at first glance, must support and enhance your brand.

Solution

Traditional solutions focus on the execution of materials. Ordinary agencies can create appealing work, but these pieces are merely visually attractive. They might support your brand’s visual identity, but they seldom consider your brand’s strategic goals. What’s more, they don’t fully support their role in the sales process. And they often don’t fully consider the wide range of technology options available to deliver information.

Synaxis Solution

A Synaxis solution reflects the three-fold requirements of the materials. First, they support your company’s strategic branding. Second, they are fully integrated in your sales process. And third, they are visually attractive and easy to consume. This comprehensive approach to sales tools keeps your sales team, and their revenue-generating needs, firmly in focus. When your sales force is supported this way, they have an array of targeted tools to use during their pursuit. Effective sales tools don’t just win design awards; they help create revenue.

Benefits

When your sales tools are designed according to strategic branding, key messaging, and sales support, while at the same time being clearly written and beautifully presented, your sales team has the best tools available to use in generating revenue. This means that they can close more deals in less time, instead of answering basic questions about your products and services.

Approach

We start with understanding your sales process. This means interviewing your sales personnel, looking at what materials you’re currently using, and mapping your methodology. We also explore your brand platform and brand strategy, which includes identifying your visual identity elements and learning your brand attributes. Based on these inputs, we identify a sales toolkit that will be the most effective for your sales force. Once these materials are produced, we work with your sales team to understand and adopt the tools. This includes training as well as creating an easy-to-use repository to house the tools. Once the tools have been rolled-out, we periodically follow-up with your sales people, making sure that the tools are effective and learning about any new needs that should be addressed.

When online sales tools are used, we include electronic tracking for all materials. This gives an extra level of measurability. For more information, see our white paper, “Your Web Site is your Marketing Hub”.

Services

  • Sales sheets
  • Data sheets
  • Web sites
  • Powerpoint templates
  • Trade show booths
  • Podcasts
  • Corporate videos
  • Flash demos and tools
  • White papers and templates
  • Case studies and templates
  • Corporate carriers/folders
  • Landing pages
  • Social media

For more information, or to discuss your needs, just contact us.