Strategy

Reactor - Marketing and Sales Scenario Builder

Using the Macroscope dashboard and benchmarks, we work with you to identify weaknesses in your marketing and sales pipelines. For each weakness, we can develop a set of scenarios. Each scenarios allows us to calculated a planned increase in revenue and compare it to a planned expense.

Keystone PCE Marketing System

There are dozens of options for building the foundation for your professional and continuing education marketing operations.

Academic Marketing

Academic marketing deserves the same skill, thinking, and dedication given commercial marketing. Behind this idea is the belief in the universal importance of communication.

Lead Generation

Lead Generation

More and more, marketing is being called on to generate leads for sales. Because this is a new, evolving mandate, getting qualified leads for your sales team is a constant challenge.

Keystone - Comprehensive Communication Platform

Keystone - Comprehensive Communication Platform

The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.

Macroscope - Marketing and Sales Intelligence Tool

Marketing and Sales Dashboards, Intelligence, and Reporting

A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.

CRM Implementation

By now most organizations realize the importance of using a Customer Relationship Management (CRM) tool or platform.

March 2010 Newsletter

It's an exciting spring so far. Lots of new clients and interesting projects. I want to return to the topic of search marketing in this issue, as we've seen lots more interesting in organic search recently. For a long time, paid search was what clients wanted to talk about and work on, and now we're back to good old search rankings. I think it's because SEO doesn't cost per click, and people are frustrated that PPC costs keep increasing.

Industries: 
Academic
Technology
Non-profit
Solutions: 
Brand awareness
Marketing operations
Marketing automation
Sales tools and support
Demand generation
Lead nurturing
Sales and marketing alignment
Services: 
Web
Print
Strategy
Execution
Technology
Measurement

Analysis and Planning

We apply thinking to every project. Execution without strategy is blind. A strategy without data is useless. We will help you analyze and plan your projects.

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Related

Executing Your Communications Strategy: It's Much Harder Than You Think

Executing Your Communications Strategy: It's Much Harder Than You Think

For many companies, there is a considerable gap between communications goals and communications results.


Brand Engagement is Overrated

Brand Engagement is Overrated

In a recent article entitled "The Myth of Brand Engagement," marketing professional Cam Beck claimed, "The sad news is that your company's brand isn't nearly as important to your audience as it is to you."


 
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