The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.
The numbers can often be hard to analyze when the intent is to restructure or refocus your efforts. Knowing which metrics matter most to your company will help target your efforts and dollars.
A hologram is unique because every part of the image contains every piece of image information. That is, if you cut a piece off of the holographic image, you will see the entire image on both pieces. Are you trying to do the same thing with your marketing?
Only through improved technology can a b2b company expect to plan a marketing program, measure marketing effectiveness, and deliver enough leads into the sales process.
Academic marketing deserves the same skill, thinking, and dedication given commercial marketing. Behind this idea is the belief in the universal importance of communication.
Analyzing leads is a tricky practice. Sales teams have a tendency to gauge leads on their ability to close within a specified, usually short, period of time.
Using the Macroscope dashboard and benchmarks, we work with you to identify weaknesses in your marketing and sales pipelines. For each weakness, we can develop a set of scenarios. Each scenarios allows us to calculated a planned increase in revenue and compare it to a planned expense.
More and more, marketing is being called on to generate leads for sales. Because this is a new, evolving mandate, getting qualified leads for your sales team is a constant challenge.
A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.
It's an exciting spring so far. Lots of new clients and interesting projects. I want to return to the topic of search marketing in this issue, as we've seen lots more interesting in organic search recently. For a long time, paid search was what clients wanted to talk about and work on, and now we're back to good old search rankings. I think it's because SEO doesn't cost per click, and people are frustrated that PPC costs keep increasing.
Next month we officially launch our marketing platform. It combines inbound and outbound lead generation and multimedia lead nurturing into a subscription-based platform. This allows our clients to outsource large areas of their marketing function, while retaining control over the brand.
If you haven't seen a sample newsletter, please check out the latest newsletter. Also, note that we promise never to sell or lend your contact information to anyone else.
Companies often know what kind of tool/application/package they need but, at the same time, are a little unsure of which type is best suited for their individual requirements.
Companies often embark on marketing and branding overhauls thinking of them as surface improvements. Like buying a new suit for a job interview, the thinking goes, a fresh brand can immediately make you look better in the eyes of your customers.
$6 million sales from website leads in the first 6 months after site launch
Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.