Sales and marketing alignment

Reactor - Marketing and Sales Scenario Builder

Using the Macroscope dashboard and benchmarks, we work with you to identify weaknesses in your marketing and sales pipelines. For each weakness, we can develop a set of scenarios. Each scenarios allows us to calculated a planned increase in revenue and compare it to a planned expense.

Macroscope - Marketing and Sales Intelligence Tool

Marketing and Sales Dashboards, Intelligence, and Reporting

A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.

CRM Implementation

By now most organizations realize the importance of using a Customer Relationship Management (CRM) tool or platform.

March 2010 Newsletter

It's an exciting spring so far. Lots of new clients and interesting projects. I want to return to the topic of search marketing in this issue, as we've seen lots more interesting in organic search recently. For a long time, paid search was what clients wanted to talk about and work on, and now we're back to good old search rankings. I think it's because SEO doesn't cost per click, and people are frustrated that PPC costs keep increasing.

Synaxis Project Challenge Framework

Over the years, we have formulated a theory of projects that helps understand why they go well and why they go badly. The goal of telling you about this is to try to help you improve the success of your projects.

January 2010 Newsletter

Next month we officially launch our marketing platform. It combines inbound and outbound lead generation and multimedia lead nurturing into a subscription-based platform. This allows our clients to outsource large areas of their marketing function, while retaining control over the brand.

Industries: 
Services: 

Signup for the Newsletter

If you haven't seen a sample newsletter, please check out the latest newsletter. Also, note that we promise never to sell or lend your contact information to anyone else.

November 2009 Newsletter

As we conclude several academic projects next month, I thought a few academically focused items would be in order. On the one hand, we offer some general advice for academic marketers. In addition, we share some ideas on integrating brands, something that can be particularly troublesome for academic institutions. Let me know what you think.
[view:newsletter_show=block_1]

Services: 

Pages

 
RECENT CLIENT SUCCESSES
$6 million sales from website
leads in the first 6 months
after site launch
Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.

Follow us on