Why Searchers Don't Go Past the First Page. Or the first half of the first page. We've seen lots of data about how searchers process search pages. The current rule of thumb is that 50% look at the second page of search results, and 25% at the third page. And almost no one looks at any other pages. This is probably true, as far as it goes. I believe, however, that there are two kinds of searchers, one of whom is not usually discussed.
There has been a lot of talk lately about authenticity, esp. authentic leadership and authentic brands. It all seems very straightforward, but the concept of authenticity is much more complex.
Seth Godin identifies the importance of audience participation. At first, I thought he was going to call out a well-known but never discussed secret of why some clients get good service and some poor. Since he didn't, I will.
In this epidode, we will answer the question... Is Your Agency the Problem? We'll review agencies in general, examine new factors and influences, and try to determine whether the agency model will work anymore.