Synaxis integrated marketing applies leading-edge thinking to expand business with existing and potential customers. Only when you can understand and measure your revenue generation activities can you select appropriate tactics. We develop and manage custom, integrated marketing and sales processes, tools, and reporting for b2b, nonprofit, and academic organizations. Our goal is to provide you with a fully integrated marketing and sales pipeline in order to facilitate measurement of marketing and sales activities and projects.

Latest News and Events

What developers need to know about Drupal 7

05/25/2012 - 9:30am - 2:45pm

We will cover what it takes to go from Drupal 6 to Drupal 7 (as well as whether you even should).

Georgia Tech Web Site Redefines Professional Education Marketing

New Drupal Platform Built by Synaxis Offers State-of-the-Art Course Search Functionality

Paul Welty Comments on How to Grow

Paul Welty, Synaxis CEO comments on "trying to decide when to hire". For anyone contemplating growth, visit http://cli.gs/MEHGDg

Products and Services

Keystone - Comprehensive Communication Platform

Keystone - Comprehensive Communication Platform

The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.

Macroscope - Marketing and Sales Intelligence Tool

Marketing and Sales Dashboards, Intelligence, and Reporting

A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.

Marketing and Business Insights

Sales Lead Recycling: A Primer

Analyzing leads is a tricky practice. Sales teams have a tendency to gauge leads on their ability to close within a specified, usually short, period of time.

Analyzing Sales ROI: What is the Best Method?

Analyzing Sales ROI: What is the Best Method?

The numbers can often be hard to analyze when the intent is to restructure or refocus your efforts. Knowing which metrics matter most to your company will help target your efforts and dollars.

B2B Branding Needs Operations To Survive

Companies often embark on marketing and branding overhauls thinking of them as surface improvements. Like buying a new suit for a job interview, the thinking goes, a fresh brand can immediately make you look better in the eyes of your customers.

 

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RECENT CLIENT SUCCESSES
$6 million sales from website
leads in the first 6 months
after site launch
Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.

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