There may have been a rush to judgment when marketers began putting all their chips into inbound marketing practices.
404-849-2168
404-849-2168
There may have been a rush to judgment when marketers began putting all their chips into inbound marketing practices.
Sales and marketing teams continue to compete over the same leads. A major step towards successfully implementing the available tools that can help improve sales is to tear down the wall that separates the two disciplines.
Many B2B marketers continue to approach lead generation with a “spray and pray” mentality. Lead gen is unproductive if you're assets are seen in the wrong spots.
Typically there is no single answer to the challenges today's competitors face. Such is the case with lead qualification strategies. There are common hurdles to overcome, such as data sharing among legacy systems, but lead qualification is a practice that is nuanced by the diversity of the markets you serve.
We continue with lead allocation, campaign evaluation, and focusing on the outcomes that result from your lead gen practices.
How Business Dashboards Can Optimize Sales and Marketing PipelinesIn today's marketplace being organized is imperative to stay competitive. Managers want to be able to analyze sales metrics and track performance of existing campaigns without having to sort through mountains of paperwork and reports. Business dashboards can streamline data, and unlike "scorecard" type reports, can drill down to one sales process such as conversions for an email campaign in real time.