Your CRM System Is Your Marketing and Sales Hub

Some businesses only use their CRM system for the most basic functions such as a customer database. This management system is customizable and to obtain its full benefits, think of CRM as the most effective marketing and sales hub your business has.

CRM Adoption In Higher Ed

Although CRM has become very wide-spread in the corporate world, it has yet to be explored much among its adoption into the higher education system. When it comes to higher education, there is a constant rise of higher expectations. Those within the system are expecting more from the system, so it is up to CRM adoption to help meet these rising expectations.

Dashboards: Can You Handle the Truth?

A dashboard to organize and manage the company’s content can do wonders for sales and increase business productivity. However, it is easy to say in a meeting, “let’s get a dashboard,” and not realistically see how a dashboard will affect a company.

Marketing ROI should be higher than Sales ROI

The reality is that marketing returns are higher than sales returns. While marketing campaigns do also require the time and energy of talented employees, it doesn’t require hiring more workers to up the marketing ante.

To Protect Your Content Or Not

In the past year, protecting copyrighted material has inspired heated debate. In fact, since the inception of sites like Facebook, StumbleUpon, and Pinterest, website owners have begun to question the wisdom of leaving their content open to sharing.

5 Ways Nonprofits Can Take Advantage of Open Source Technology

Open source technologies are hardware and software which are completely accessible to the general public. This means that they can be continually refined and updated by anyone with the knowledge and reason to do so. Open source technology, particularly software, can be found for almost any purpose; here are 5 ways that your nonprofit organization can make use of this valuable resource.

5 Ways Nonprofits Can Take Advantage of Open Source Technology

Open source technologies are hardware and software which are completely accessible to the general public. This means that they can be continually refined and updated by anyone with the knowledge and reason to do so. Open source technology, particularly software, can be found for almost any purpose; here are 5 ways that your nonprofit organization can make use of this valuable resource.

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