Spending valuable staff time on social media engagement or fiscal resources on media advertising for branding campaigns is not common in many B2B companies. This is understandable; the ROI on either investment is difficult to track. But management can and should engage in public relations campaigns. The capital and human resource costs of PR campaigns are more conducive to the B2B sales cycle. Even if you have to become your own PR representative, it's possible to build a positive brand in your industry with a consistent media.

If you haven’t looked at USA Today’s website in the past couple weeks, you’re in for a surprising experience when you call up the page on your laptop—you’ll think you’re on your mobile device, not your laptop.

In the past year, protecting copyrighted material has inspired heated debate. In fact, since the inception of sites like Facebook, StumbleUpon, and Pinterest, website owners questioned the wisdom of leaving their content open to sharing.

CRM, also known as customer relationship management, is a process that uses technology to synchronize, automate and organize business processes. Measuring and valuing customer relationships is one of the most important factors when it comes to CRM. This strategy has helped thousands of companies to manage their interactions with customers, clients and those who are potential sales personal.

Today's enterprise employees use, hopefully at home, Flickr, Yahoo!, Facebook, and other online tools with rich user experiences. Increasingly, they are demanding that at work.

We all know about B2C and B2B communications. You might even know about G2C. But what about B2E? Are we missing the boat?

It's tempting to try to research your way into a strategy. But, as Andrea Fishman points out in a ClickZ article, research can be misleading. Unlike Andrea, I don't think this is a problem with poor research. I think it's a problem with all research. And the solution is not to get better at research. Instead, I suggest we try something else.