Synchronous communication requires an equal time and attention commitment from each party. In contrast, social media typically relies on the convenience and flexibility of asynchronous communication. That is, it allows parties to communicate even when they are not online at the same time.

Okay, maybe that's a bit of an exaggeration. We all use adjectives and adverbs when we write, and it doesn't always mean we're ignorant or lying. And of course all adjectives and adverbs aren't bad. But clear ideas are best expressed primarily through nouns.

In the current business climate, human marketing resources are under threat. They are too hard to manage and too expensive. At the same time, clients and potential clients are demanding more and more interaction with your company. If you were to nurture all these leads with human beings, it would cost too much. So, what should you do?

One thing that I encourage clients and agencies to do is to take advantage of all the print techniques that are available. Too many times, whether it be because they are in a rush or it just slips their minds, designers and creative directors opt for more typical printing methods: four-color process on the standard house sheet. Maybe using a spot color if the project warrants it.

I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I'll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere.

Do you own the compelling content on your web site? One of the key things that you want to make sure of when developing a site is that the most interesting information on your site lives on your site. That is, don't have lots of links from your site to other sites. Chances are that you'll never get them back to your site once they leave.

Last time, we covered 2 main reasons that communications fails in execution. This time, we will wrap up the series with discussion of 2 more reasons.