Put marketing at the center of your enterprise. Synaxis is a marketing and branding consultancy dedicated to helping its clients increase brand awareness, improve sales tools, and increase qualified sales leads.

Marketing Automation

Challenge

Today’s marketing landscape demands high engagement with your prospects. Starting with demand generation, you’re required to produce a large set of materials that are highly personalized and targeted. Add to that the requirement of nurturing leads for months or even years. If you’re going to do a good job, you either need a large staff or an automated solution.

Solution

Since a large staff is usually out of the question, most companies turn to automation. Marketing automation is relatively new. And most providers offer either only a few tools or a very expensive enterprise solution. This means you either get too little functionality or pay too much. This limits your ability to fully automate part of your marketing. With a large enterprise solution, the software is so complicated that you might end up with decreased efficiency. Either way, you end up with little savings in personnel and little increase in effectiveness.

Synaxis Solution

We approach the challenge differently. Instead of doing only the minimum or installing a single comprehensive solution, we pursue a middle path. We work with you to determine your specific needs and capabilities. Then, we install software tools that are customized to your situation. This usually includes integrating several tools from several vendors using APIs and other methods. At the same time, we work with you to implement business processes that can support the tools. The result is a comprehensive system that includes software as well as your marketing team. This comprehensive approach makes the solution highly effective.

Benefits

Automating part of your marketing increases efficiency and raises ROI. In addition, marketing automation allows for a high degree of transparency in measuring the performance of your marketing investment.

Approach

At first, we learn about your marketing goals and your current marketing organization. This includes surveying your current tools, materials, and processes. We analyze this current state against your strategies and goals and create a plan to implement a set of customized tools and processes to support your marketing automation. Each part of this comprehensive system is tuned to your specific goals and environment. This approach ensures that not only do you get good technology, the overall solution will work for your marketing team.

Once the system is planned, we work with you to install and customize the tools. In addition, we involve all stakeholders in the launch, making sure that each team member understands what is required and how to participate. This comprehensive approach to the system and the rollout increases your chances for an effective solution.

Services

  • Marketing automation assessment
  • Customization
  • Business process management
  • System implementation
  • Data integration
  • Dashboards
  • Benchmarking

For more information, or to discuss your needs, just contact us.