Products and Services
- Megamenu Insert
  
  Keystone - Comprehensive Communication Platform
  
  The Synaxis Keystone Marketing System provides a phased approach to the implementation, rollout, and operationalization of marketing measurement tools, web tools, and communications tools.
  
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  Macroscope - Marketing and Sales Intelligence Tool
  
  A comprehensive view of your entire marketing and sales pipeline. This tool allows you to establish benchmarks and track the progress of your strategic and tactical marketing and sales initiatives and projects.
  
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  Analysis and Planning
  Implementation
  - Application/Tool Integration
  - CRM Implementation
    CRM Implementation
  - Custom Development
    Custom DevelopmentTechnology Services
  - Data Integration
  - Process Engineering
  - Project Management
  - Website Development
  Training and Rollout
  Maintenance and Support
  - Hosting and Maintenance
  - Keystone - Comprehensive Communication Platform
  - Lead Generation
    Lead Generation Support
  - Lead Nurturing
    Lead Nurturing Support
  - Marketing Automation
    Marketing Automation
  - Outsourced CMO
Insights
- Megamenu Insert 2
  
  Analyzing Sales ROI: What is the Best Method?
  
  The numbers can often be hard to analyze when the intent is to restructure or refocus your efforts. Knowing which metrics matter most to your company will help target your efforts and dollars.
  
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  Don't Be A Holographic Marketer
  
  A hologram is unique because every part of the image contains every piece of image information. That is, if you cut a piece off of the holographic image, you will see the entire image on both pieces. Are you trying to do the same thing with your marketing?
  
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  White Papers & Presentations
  - Enabling Employee Communications: Wikis as the Next Generation Intranet
    Enabling Employee Communications: Wikis as the Next Generation Intranet
  - How to Increase Revenue Using Marketing
    How to Increase Revenue Using Marketing: Optimizing the Value Chain in Business-to-Business Companies
  - Identifying and Addressing Common Project Challenges
    Identifying and Addressing Common Project Challenges
  - Marketing 2.0
    Marketing 2.0: Using Web 2.0 tools to promote your organization
  Articles
About
- Megamenu Insert 3
  
  b2b Marketing
  
  Only through improved technology can a b2b company expect to plan a marketing program, measure marketing effectiveness, and deliver enough leads into the sales process.
  
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  Academic Marketing
  
  Academic marketing deserves the same skill, thinking, and dedication given commercial marketing. Behind this idea is the belief in the universal importance of communication.
  
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  Sectors
  - B2B Marketing
    B2B Marketing
  - Academic Marketing
    Academic Marketing
  - Nonprofit Marketing
    Nonprofit Marketing
  Approach
  - Client Manifesto
    Client Manifesto
  - Client List

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Sectors

We install and configure marketing and sales technology for business-to-business (b2b) marketing, academic marketing, and nonprofit marketing.

Business Sectors

We install and configure marketing and sales technology for business-to-business (b2b) marketing, academic marketing, and nonprofit marketing.

Why These Business Sectors?

Believe it or not, these three business sectors have a lot in common. Each type of organization shares these characteristics:

Long sales cycle
Frequently group- or consensus-based purchases
High-priced sale
Multi-touch sales process
High-information communication requirement

Because of these (heretofore unperceived) similarities, the same approach to marketing and sales works for all organizations of these types.

Related

Sales Tools: Why Don't They Work?

Sales Tools: Why Don't They Work?

Sales tools are one of the most important deliverables of any marketing department. This begs the question: Why are they usually so bad?

Read more about Sales Tools: Why Don't They Work?

3 Simple Steps to Improve Academic Marketing

3 Simple Steps to Improve Academic Marketing

What is Academic Marketing?

Read more about 3 Simple Steps to Improve Academic Marketing

RECENT CLIENT SUCCESSES

$6 million sales from website
leads in the first 6 months
after site launch

Using integrated marketing and sales technology, tools, and processes, we were able to produce and demonstrate which sales came from the website. Contact us for more information.

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