[ September 4, 2008 ] [ by Paul Welty ]
Okay, maybe that’s a bit of an exaggeration. We all use adjectives and adverbs when we write, and it doesn’t always mean we’re ignorant or lying. And of course all adjectives and adverbs aren’t bad. But clear ideas are best expressed primarily through nouns.
[ September 4, 2008 ] [ by Paul Welty ]
We’re all familiar with the importance of marketing and its role in the enterprise. Mainly, good marketing helps increase revenue and decrease costs. But there are other uses, especially in transforming a company’s culture.
[ August 31, 2008 ] [ by Paul Welty ]
It’s a common phrase: “strategic project”. It’s used a lot, but what does it mean? All too often, it’s used to mean that a company’s strategy is coincident with a project. But, this is exactly the wrong way of thinking.
[ July 31, 2008 ] [ by Paul Welty ]
In the current business climate, human marketing resources are under threat. They are too hard to manage and too expensive. At the same time, clients and potential clients are demanding more and more interaction with your company. If you were to nurture all these leads with human beings, it would cost too much. So, what should you do? Read the rest of this entry »
[ June 12, 2008 ] [ by Steve Chalk ]
One thing that I encourage clients and agencies to do is to take advantage of all the print techniques that are available. Too many times, whether it be because they are in a rush or it just slips their minds, designers and creative directors opt for more typical printing methods: four-color process on the standard house sheet. Maybe using a spot color if the project warrants it. Read the rest of this entry »
[ June 11, 2008 ] [ by Sara Williams ]
American Apparel. Mac. Crate & Barrel. Target. The list of brands represented with the typeface Helvetica goes on and on. And on.
I recently saw the documentary “Helvetica”, written and directed by the filmmaker Gary Hustwit. The feature-length film uses the famous, yet controversial typeface to tell a comprehensive story about typography and visual culture over the last fifty years. Read the rest of this entry »
[ June 10, 2008 ] [ by Paul Welty ]
All the talk of lead nurturing is pretty exciting. Who doesn’t want to increase their sales by recycling leads that aren’t qualified right now? There is just one big hitch—you can’t nurture people you don’t know.
Read the rest of this entry »
[ June 5, 2008 ] [ by Paul Welty ]
It’s a common goal of marketers to start projects with research. (Well, most people want to, but they seldom do it. That’s a topic for another time). The idea is that, armed with some measurements of the audience’s attitudes, needs, and so on, we will have a better chance at structuring a successful solution. It’s assumed that the hard work will be in interpreting and using this data, and almost no one thinks about the data itself. You need to be sure to ask is the data is even accurate.
Read the rest of this entry »
[ April 17, 2008 ] [ by Sara Williams ]
Graphic designers know them well: the professionals needing a corporate identity yesterday and thinking that it should cost less than a dinner for two. In response, there is no shortage of web sites meeting this demand with next day “custom logo designs” for the low, low price of $99. But purchasing a preexisting logo template from an online logo factory is a big mistake. Investing in a quality logo is just good business. Here are three reasons why: Read the rest of this entry »
[ April 11, 2008 ] [ by Steve Chalk ]
I went to the Masters Golf Tournament this week in Augusta, GA. I could go on and on about the tournament itself, but I’ll just talk about branding for the purposes of this blog. We can talk golf in another blog elsewhere. Read the rest of this entry »
