Top quality data is the key to running a business effectively. The quality of the data in a list can make or break a company. Lists comprised of inaccurate or outdated data mean wasted time and wasted money. Additionally, following the leads on such a list is inefficient, and unfruitful. Quality is a big consideration in list sourcing. It is vital to manage and update the data from lists regularly. Otherwise, the likelihood of generating any revenue from lists is virtually nil.
Quality a Big Consideration in List Sourcing
Posted on May 16th, 2012 in Lead generation, Marketing, Methodology | No Comments »
Marketing as a Service (MaaS)
Posted on May 10th, 2012 in Business, Marketing | No Comments »
With all of the buzz around cloud computing and the introduction of the SaaS (Software as a Service) method of business, it just makes sense that other industries should follow these ideas. This is where Synaxis comes in. Why couldn’t marketing work in the same way?
Dashboards: Can You Handle the Truth?
Posted on May 3rd, 2012 in Marketing, Methodology, Technology | No Comments »
The following scenario is often the case in most companies. Someone has a revolutionary idea during a board meeting about a new company initiative, and there is a lot of agreement and enthusiasm. However, when it is time to implement the new idea into place, there is dragging of feet. Getting a company dashboard will fit into this category.
Marketing ROI should be higher than Sales ROI
Posted on April 26th, 2012 in Business, Marketing | No Comments »
If you’re a business owner, you probably keep a close watch on sales return on investment for all of your products or campaigns. But how closely are you watching your marketing ROI? Most business owners don’t realize that they need to monitor marketing return on investment just as closely, if not closer, than sales return on investment. If you’re not, there’s no way to truly gauge how well the business is doing.
How do you stop nurturing and start selling?
Posted on June 14th, 2011 in Lead nurturing, Sales | 1 Comment
Do you surprise the prospect based on their behavior? Or, do you ask for permission to move them into sales? Or, maybe you have a “good relationship” already so it isn’t really a surprise?
Is B2E the next frontier?
Posted on June 13th, 2011 in Business, Communications | No Comments »
We all know about B2C and B2B communications. You might even know about G2C. But what about B2E? Are we missing the boat?
Research is overrated. Try measurement.
Posted on October 6th, 2010 in Communications, Methodology, Sales tools and support | No Comments »
It’s tempting to try to research your way into a strategy. But, as Andrea Fishman points out in a ClickZ article, research can be misleading. Unlike Andrea, I don’t think this is a problem with poor research. I think it’s a problem with all research. And the solution is not to get better at research. Instead, I suggest we try something else.
Technobabble versus the rebranding process
Posted on May 6th, 2010 in Brand awareness, Methodology, Technology | No Comments »
Website overhauls often cause a rousing and lively discussion leading to long meetings, lists of lists to be collected, strategic decision-maker input, and sometimes even talking to the end users about the site. And it seems inevitable that all of these goals and ideas need to be wrapped in a cleaner and newer interface design with a dash of the latest marketing trends. And it has to be better than your competitors (or other departments). Then the technology questions hit.