Improving the ratio of cost from lead generation to client or sale is the biggest challenge for associations today. Evidence for this can be found in two recent reports from the Center for Association Leadership (ASAE). The first puts the spotlight on the marketing problems associations are facing, while the second looks at their operating costs. Taken separately, the reports have a great deal to teach association leaders. Taken together, they show that pressure is increasing on marketers to show the connection between their departmental costs and the outcomes they deliver.

In the past year, protecting copyrighted material has inspired heated debate. In fact, since the inception of sites like Facebook, StumbleUpon, and Pinterest, website owners have begun to question the wisdom of leaving their content open to sharing.

Selling to businesses generally means longer sales cycles. Prospective clients will need to walk through multiple approvals in their own companies before agreeing to purchase, so it’s important that you, as the seller, build multiple relationships within the prospective company.

Promotion for B2B companies has become multi-faceted, given the attention paid by marketing experts to SEO, social media, and mobile technology. These promotion discussions tend to revolve around how companies can get more exposure and traffic.

Social media engagement and media advertising for branding campaigns are not frequently embraced by many B2B companies, and for good reason. The ROI on either investment is difficult to track. But public relations campaigns are another matter.

Cloud computing is very popular these days. To some marketers it might seem like a phase that the industry is going through. There are many reasons how cloud computing can move your business ahead of competitors.

In the past year, protecting copyrighted material has inspired heated debate. In fact, since the inception of sites like Facebook, StumbleUpon, and Pinterest, website owners questioned the wisdom of leaving their content open to sharing.

One new design element users may notice is an easy to read menu which makes finding specific products easier. Hover over any element on this menu, and new “mega menu” drops down for even more tailored browsing.