Learn to effectively measure ROI. Get your metrics on!

Many businesses use ROI to determine which projects to pursue and which projects should be abandoned. This is the basis that most boards use to determine the effectiveness of any particular project. After all, everyone must be held accountable financially and if projects aren't bringing in revenue, they shouldn't be pursued, right?

What cloud computing really means for marketers

Cloud computing uses third-party infrastructure and software through the Internet by way of a web browser. Here are five reasons why it is just makes sense to automate your marketing tools using cloud computing.

Migrating from SharePoint to Drupal

Many businesses use SharePoint to build internal and external websites. This system offers the ability to create wikis, search functions and websites all in one package. However, SharePoint has some serious limitations that developers need to keep in mind.

Next Generation Science Standards Website (Phase 3 Launch)

Using a Drupal 7 website, Synaxis developed several methods of searching and filtering the content. For the NGSS hosting we implemented two reverse proxies and multiple load balanced web servers that would maintain performance even during heavy loads of traffic.

How Much Should You Spend On Marketing?

How much should you spend on marketing? It is likely this question is the most asked question in the history of business. There really is no real answer for this question. The solution is different for every business. There is no magic number.

Online Interaction: Getting Real

A key buzz phrase around the Synaxis offices is "making it real." By this, we mean we are committed to make real technologically what our clients envision in their minds when we are hired.

Don't Sabotage Your CRM

The great literary author and poet Henry David Thoreau once wrote, "Our life is frittered away by detail. Simplify, simplify." At the time, Thoreau did not know he was eloquently speaking words of wisdom to the CRM industry.

Guidelines for Buying a Marketing Automation Tool

Having a Marketing Automation tool for your company is beneficial for increasing both the efficiency and revenue for your marketing department. If the software program is used correctly, it can measure what is working for your company and help eliminate what isn't working. There are certain requirements for a successful marketing automation tool.

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