There is every other kind of marketing. Why not academic marketing? If there is such a thing, what is it? At the very least it should be distinguished from college marketing. College marketing seems to be communicating to college students through non-traditional tactics. These tactics seem to include word-of-mouth, buzz marketing, and the common on-campus giveaway of something. The other kind of academic marketing seems to involve the practice of marketing at a university. This is also findable under 'university marketing'. So, do colleges, universities, and academic programs marketing themselves? There is the famous US News & World Report report on colleges and universities. And, it's well known that schools struggle to get into this report. There is a similar report for just philosophy graduate schools. More directly, after the PSAT or SAT, some schools send promotional materials. But, is this the limit of how a school can communicate with their prospective attendees? There is no doubt that the schools spend at least a little time on branding. This is seen in the competent, if average, logos and the ubiquitous mission statements. There is also a fair amount of public relations work at large institutions. They try to appear in journals, newspapers, and be called as experts on NPR. And there is the plea for alumni donations that always seems to be accompanied by some high-level brand awareness material. This is a very limited set of marketing tactics. There seems to be almost no effort to communicate directly from the university to its target audiences. Next time, we will explore what academic marketing might be.