Business intelligence dashboards have been around since the eighties but the jury is still out as to whether these "intelligence" tools are effective at delivering better results. Over the past few years, enterprise managers have adopted marketing and sales dashboards as a way of measuring performance of their marketing and sales teams. Most popular preconfigured models provide a screen full of graphs, tables, and other visual aids which depict real-time outputs. However, out-of-the-box products don't often provide data in a manner that optimizes performance.

Does ROI Really matter?

Many businesses use ROI to determine which projects to pursue and which projects should be abandoned. This is the basis that most boards use to determine the effectiveness of any particular project. After all, everyone must be held accountable financially and if projects aren't bringing in revenue, they shouldn't be pursued, right?

Marketing, the backbone of any business should be carried out in a very sophisticated and effective manner in order to experience reasonable increase in profit and return on investment. The most important part of any marketing system is calculating the lifetime value of the customer. In this post we are going to discuss a simple way to calculate your customer's lifetime value and how to use this information to increase your return on investment (ROI).

Many businesses use ROI to determine which projects to pursue and which projects should be abandoned. This is the basis that most boards use to determine the effectiveness of any particular project. After all, everyone must be held accountable financially and if projects aren't bringing in revenue, they shouldn't be pursued, right?

How much should you spend on marketing? It is likely this question is the most asked question in the history of business. There really is no real answer for this question. The solution is different for every business. There is no magic number.

The reality is that marketing returns are higher than sales returns. While marketing campaigns do also require the time and energy of talented employees, it doesn’t require hiring more workers to up the marketing ante.

We've all heard lots about the importance of return on marketing investment (ROMI) or marketing ROI (return on investment). To be sure, returns on investment are important. It's how business even works. But, when applied to marketing, it's a losing battle.