Beware of specialist, tactical companies disguised as strategic marketing advisors. While these firms provide important components within strategic marketing initiatives, relying on them for comprehensive marketing advice may put your marketing strategy at risk.

It's a common phrase: "strategic project". It's used a lot, but what does it mean? All too often, it's used to mean that a company's strategy is coincident with a project. But, this is exactly the wrong way of thinking.

4 Ways to Know When You're Doing It Wrong (And How to Fix It).

It's easy enough to say. Before working on any strategy, you need to know about reality—the facts. Otherwise, you risk creating a bad strategy. It's hard enough to do this. Yet, even this isn't enough. You really need to measure twice before you strategize once.

Postmodern marketing breaks down traditional barriers, especially between the enterprise inside and customers outside. It also shows us how other traditional divisions can be eliminated.

Last time, we talked about the importance of doing good strategy before execution. This time, we'll explore why that is.