John Moore points us to a 'net frenzy on Sprint's dropping their 1000 worst customers. The particulars of the Sprint case aside, I wonder if every business should adopt the same approach.

Sales managers and VPs have a tough nut to crack. They have to get a bunch of people to sell more. The focus of this effort is usually on getting the people to work harder. I would suggest that their focus should be on making the salespersons's job easier.

As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn't make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn't the reason to do branding.

We've all heard lots about the importance of return on marketing investment (ROMI) or marketing ROI (return on investment). To be sure, returns on investment are important. It's how business even works. But, when applied to marketing, it's a losing battle.

This time, we have articles on professional services marketing and strategic executio

Strategic execution is seldom applied to marketing. In the first of a 2-part article, we discuss the theory of this relationship and learn why it's important. Download the podcast

Professional Services firms have some unique marketing problems. We offer 4 tips for how you can improve your communications. Download the podcast

Seth points out that great logos are about the meaning derived, not from the logo itself, but from the company behind it. While that's certainly true, it underestimates the role of design in a good logo.