Last time, we finished our review of the state of academic marketing. We concluded that there are three areas missing: an understanding of the audience, an understanding of motivation to action, and directness. This time we will review each of these shortcomings and discuss how to address them.

Last time, we looked at the current state of academic marketing. We concluded that there's not much there. This time, we will talk about what academic marketing could be.

There is every other kind of marketing. Why not academic marketing? If there is such a thing, what is it? At the very least it should be distinguished from college marketing.

It's a common term. "Boutique" in the clothing world means a small store with special merchandise and a select clientele. What does it mean in the marketing, PR, and design world?

It's a truism that an agency and a client must *fit*. What does this mean? And does it matter anymore?

Last time, I wrote about some of my observations at jury duty. Here are a couple more...

The other day, I had jury duty. It's pretty normal and unremarkable in itself. I did, however, make some interesting observations about their communications.

Everyone knows that any successful business has an abundance of good, qualified leads. The question is how to get them. Who's responsible? Sales or Marketing?