Last week we released our September newsletter.

I believe that the value of marketing and branding extends through the entire enterprise. At every stage of the value chain, marketing and branding have a crucial role to play.

It occurred to me, after I posted my last remarks, that I never even mentioned why consultants and agencies would want to work together in the first place. This time, I'd like to offer 6 reasons that this relationship is worth pursuing.

It's commonly (sometimes famously) tried. But, it never seems to work. I've seen this arrangement up-close over many years. I've learned what to do, and what not to do. I'd like to offer 7 tips in getting this relationship to work.

We just released our July newsletter (barely under the wire!).

Perhaps no piece of unsolicited business, marketing, or sales advice is more common than "specialize or die". Indeed, I wrote a whole post on specialization because of an ad I saw. Nothing seems more obvious than specialization. But, before we swallow this whole, let's examine it.

John Moore points us to a 'net frenzy on Sprint's dropping their 1000 worst customers. The particulars of the Sprint case aside, I wonder if every business should adopt the same approach.

All too often, we let our business drift away from what really matters... our clients and our customers. How can we tell this has happened and what can we do about it?