Last time, we looked at how branding makes things cheaper. To wrap up our series on branding, we will consider the role of branding in furthering business goals.

Last week we saw how branding should be amortized over its valuable life. This week, we'll briefly look at how good branding makes other things cheaper.

Last time we looked at the definition of branding and talked about why it typically is difficult and expensive. Starting today, we'll review why it's worth it.

Branding is most expensive, most cost-effective, and least understood discipline. In the next 4 articles, I will advance 3 arguments for why it's worth investing the right amount in branding.

It's a common term. "Boutique" in the clothing world means a small store with special merchandise and a select clientele. What does it mean in the marketing, PR, and design world?

Online applications are now ubiquitous. They're cheap and easy-to-use. But, are they a good idea?

It's a truism that an agency and a client must *fit*. What does this mean? And does it matter anymore?

Last time, I wrote about some of my observations at jury duty. Here are a couple more...