As a marketer and brander, I support good branding and argue for it when I can. One of the counterarguments is that branding doesn't make any sales. I think this is true as far as it goes. Very few people will make a purchase solely on the basis of good branding. But, this isn't the reason to do branding.

Creating sales tools are one of the essential functions of marketing. Why, then, are they so bad?

There’s been a lot written and spoken about the relationship between marketing and sales. Too often, this relationship amounts to a battle for supremacy within a company with each side pursuing goals mostly unrelated to the other.