What is Academic Marketing? (Part 2)

Last time, we looked at the current state of academic marketing. We concluded that there's not much there. This time, we will talk about what academic marketing could be.

What is Academic Marketing? (Part 1)

There is every other kind of marketing. Why not academic marketing? If there is such a thing, what is it? At the very least it should be distinguished from college marketing.

What's the Value of Branding? (Part 1)

Branding is most expensive, most cost-effective, and least understood discipline. In the next 4 articles, I will advance 3 arguments for why it's worth investing the right amount in branding.

Is Flash a Good Idea?

Flash is a very powerful medium, and it can do many things. It's especially useful doing things that traditional HTML can't. But, is it a good idea?

What is a Boutique Agency?

It's a common term. "Boutique" in the clothing world means a small store with special merchandise and a select clientele. What does it mean in the marketing, PR, and design world?
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